ProCamera
Great products deserve great stories. A decade-long creative partnership with ProCamera — one of the most acclaimed camera apps for iPhone — spanning launch films, App Store campaigns, and product storytelling.
Explore The WorkFeatured Work
Explore Crete in 4K HDR
A selection of launch films, App Store campaigns, and product storytelling created for ProCamera. Each project was designed to simplify complex ideas, capture attention, and help users discover what made the app unique.
Traditional production•No AI was used for this project
Traditional production · No AI used
Cyanotype with iPhone Photos
A short film exploring cyanotype — one of photography's oldest printing processes — reimagined using photos captured on iPhone with ProCamera.
Traditional production•No AI was used for this project
Traditional production · No AI used
iPhone Street Photography
An entire film shot on iPhone, following a photographer through the streets with ProCamera as the only camera in hand.
Traditional production•No AI was used for this project
Traditional production · No AI used
Designing the Mark
A brand built around the lens.
The ProCamera mark takes its shape from the aperture itself — refined into a symbol that reads clearly as an app icon, a favicon, or a standalone mark across App Store creative and marketing materials.
On the App Store
ProCamera on the App Store
ProCamera
Professional Camera for iPhone
Free · In-App Purchases
Apple Award
One of the App Store's most established camera apps, ProCamera has reached millions of photographers worldwide and ranked as a #1-selling iPhone camera app.
As Creative Director, I've helped shape how that story is told, from App Store campaigns and product launches to films, feature storytelling, visual identity, and marketing design.
View on the App Store →Client Perspective
Working with Lance has transformed the way we present ProCamera to millions of users. His ability to combine design, storytelling, and strategic thinking has been invaluable for over a decade.
Let's talk
Have a product worth telling a story about?
If you're building an app, product, or brand and want to turn what makes it great into a story people actually watch, I'd love to hear about it.
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